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Reliable Market Research is a full spectrum market research and data analytics company. We provide services ranging from primary market research to secondary market research, syndicated market research to data analytics and predictive modelling. Our research analysts are equipped with their vast experience to provide these services very efficiently. We make sure that the research contains as minimum bias as possible thereby giving actionable insights to the customers. Satisfaction of the customer is very paramount to us.

Primary Market Research Services

Focus Group

Focus Group


Focus group is highly targeted group of people who satisfy certain conditions like a certain geography, demography and behaviour patterns. Participants involved in focus group talk freely about their perception regarding a particular product or service or company. Our moderator makes sure everyone in focus group is speaking freely and registering their opinions. Our trained moderators make sure that actionable insights are derived from the group.

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Usability Testing

Usability Testing


Usability testing is of two types. One is moderated and other unmoderated. In usability testing, a user or participant uses the website or application that is to be tested out. While testing they sometimes speak out loudly so that later on analyst can draw insights from their thoughts. With unmoderated testing there are some issues like low motivation of the participants, hence it is very important to select the participants carefully.

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Stakeholder satisfaction measurement and management

Stakeholder Satisfaction


Stakeholder Satisfaction Management and Measurement (SSMM or (SM)2) is a specialized unit of Reliable Market Research. In today’s competitive environment it is important to measure and manage the satisfaction level of your stakeholders. We have used stakeholders instead of using only customers or vendors. Stakeholders include your vendors, end-users, dealers, logistics partners, employees, shareholders, bankers etc.

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Mystery Shopper

Mystery Shopper


Mystery shoppers are just like normal customers with one big difference that when they are shopping they document their experience and provide critical analysis of the same. Mystery shoppers are essential in evaluating the customer service. Mystery shoppers are very essential in making sure top notch sales service is provided to the customers. Not only they are useful in critically assessing one's store but they are useful in determining the sales experience that competitor's are providing.

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Online Research

Online Research


Whenever there is geographical diversity among the participants of focus group or interview, it becomes necessary to use the internet in order to complete the tasks. We conduct online focus groups wherein every participant and moderator is using their mobile device or computer to connect with web conference. Online research can be used in case of in-depth interviews as well. Also, online surveys are carried out using number of web tools when using traditional survey methods is difficult.

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In-depth interview

In-depth Interviews


In-depth interviews are very effective in getting personal thoughts and detailed insights. Our interviewers are expert as it is very important for an interviewer to remain objective and detached from the interviewee. Also an interviewer should make sure that right questions are asked that will not result in a yes/no type answers. Plus it is mandatory for them to ask the questions till they get a proper answer. That's why our interviewers are very important as they make sure they are thorough.

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Other Services

Custom Research

Custom Research


Reliable Market Research provides custom market research services to clients who need some specific information that will take them ahead of the competition. We provide our clients with solutions that range right from some simple additional data requirement to complex research that needs to be conducted. Our aim is to fulfil all the intelligence requirement of client that will enable them to achieve desired result.

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Consulting Services

Consulting Services


We at Reliable Market Research, use our corporate and business level consulting expertise to support and enhance the growth of promising enterprises. Our research team uses the holistic approach that encompasses multiple facets of a business. We analyse every problem or situation through various perspectives. Our team comprises not only market research analysts but also financial analysts and domain experts.

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